Articles

Your website and your Google listing do different jobs

A Google listing and a website answer different questions for the same customer. What belongs on each, in Google's own words, and the four details that have to match between them.

local search · google business profile · getting found

What a bakery's website needs: tomorrow's loaf and next month's cake

A bakery page has two different visitors who want opposite things. What to say to the one deciding about tomorrow's loaf, what to say to the one planning a cake, and the allergen information the law expects on the page.

bakery · website content · allergens

What a driving instructor's website needs on it

A learner takes days to choose an instructor, so the page has to answer five questions: lessons and towns, your ADI number, prices, the car and test centre, and a form that asks the right things.

driving instructor · website content · plain language

What to write in your About section when you are the whole business

The About section is where a stranger decides whether to trust you with the job. Five questions to answer out loud, the sentences to cut, and a two-person test.

website content · about page · plain language

Putting prices on your website when every job is different

A price list, a starting price with the rule attached, or quote-only with exactly what you need to quote: how to decide what your website says about money.

website content · prices · plain language

What a tradesperson's website needs on it

A plumber's site has one job: turn a search into a ringing phone. The trades, towns, hours, photos and quote details to put on it, and the stock photos to leave off.

trades · website content · plain language

How to take the photos your website needs with your phone

Six pictures do most of the work on a small site, and the phone in your pocket can take all of them. Where to stand, what light to use, and what to do with the files afterwards.

photos · website content · plain language

The decisions behind a website built from your words

Sitewright is not built yet. These are the decisions being made while it is, and what each one means for the website you are planning right now.

pre-launch · plain language · website content

What a podcast website has to do that the app cannot

Your listeners already have an app. The site's job is one page per episode: the audio, the show notes written as text, a transcript and a subscribe row, plus a feed address you never move.

podcast · website content · plain language

Five decisions that make your website usable by more people

Contrast, tap sizes, text alternatives and facts written as text: five decisions you can settle in plain words before a site is built, with the number or test attached to each.

accessibility · usability · plain language

How to choose a web address you won't have to change later

You rent a domain name rather than own it, some endings come with rules, and the one printed on your van is hard to change. How to pick a web address before you build anything.

domain names · web address · pre-launch

What AI website builders are bad at

The parts of a website a generator genuinely cannot get right for you: your facts, your forms and your own words, plus the one-hour pass that fixes them.

ai website builders · plain language · pre-launch

What can I expect when using a vibe coding app builder?

When using a vibe coding app builder like Vibecode, you can expect a straightforward and efficient way to create and customize your own app without extensive programming knowledge.

What to put on a small business website, section by section

A section-by-section walkthrough of what a small business website needs on it, using a bakery and a dog walker as examples.

small business · website content · plain language

Finding the best monitor setup for coding

The best monitor setup for coding varies based on individual preferences, but many find that an ultrawide monitor or a dual-monitor setup are top choices.

How can I start freelancing in web app development?

If you're looking to start freelancing in web app development, the process can be both exciting and daunting.

How do I describe my website idea for the best results?

When describing your website idea, clarity and detail are essential for achieving the best results.

How often can I update my website once it's built?

Once your website is built, you can update it as often as you like.